Human-Centered Leadership for an AI-Driven World.

I'm Taric Andrade, and I build successful products by empowering the teams behind them.

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150%

Average Revenue Growth

2.5M+

Users Impacted

40%

Conversion Increase

98%

Stakeholder Satisfaction

My Approach

How I drive product success through strategic thinking, user empathy, and data-driven execution

Data-Driven Decisions

Every product decision is backed by quantitative insights and user research, ensuring we build what users actually need.

User-Centric Design

I prioritize user experience above all else, creating products that solve real problems and delight users.

Innovation with Purpose

I balance creative innovation with business objectives, ensuring every feature drives measurable impact.

Impact Stories

Real projects, real results. See how I've helped companies grow through strategic product management.

Product StrategyGrowthAnalytics

Marketplace Revenue Growth

Increased marketplace revenue by 150% through data-driven product improvements, strategic partnerships, and user experience optimization.

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UX DesignUser ResearchOptimization

User Experience Transformation

Redesigned core user flows resulting in 40% increase in user engagement and 25% reduction in support tickets.

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Machine LearningPersonalizationConversion

AI-Powered Personalization

Implemented ML-based recommendation engine that increased conversion rates by 30% and user retention by 45%.

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From My Desk

Latest insights on product management, leadership, and building great products

Product Strategy

Finding Product-Market Fit in a Competitive Landscape

Explore proven strategies for identifying and achieving product-market fit, even when facing established competitors and market saturation.

December 15, 2024

8 min read

Analytics

Making Data-Driven Decisions Without Getting Lost in the Numbers

Learn how to balance quantitative insights with qualitative understanding to make better product decisions that drive real business impact.

December 10, 2024

12 min read

What Colleagues Say

Testimonials from people I've worked with across different companies and projects

"In the three years I worked with Taric, he consistently demonstrated a powerful mix of technical knowledge, strategic thinking, and strong team-building skills. He excels at translating complex concepts into clear, actionable strategies, making him an invaluable bridge between technical and business teams. His mantra, 'What problem are we trying to solve?' is a simple but powerful mindset that has truly stayed with me. I wholeheartedly recommend Taric."
Ian Kendrick
Product Manager
"Taric is an excellent leader, visionary, and creator. It was a pleasure working with him as he introduced me to the art of product development, showing me how to take measured risks and create outstanding products. I wouldn't have gone this route without his mentorship. His unique combination of hands-on talent and broad knowledge is rare. Any team would be lucky to have him."
Falk Bretschneider
Product Owner
"I appreciate Taric's ability to step into complex situations and bring clarity. Whether stabilizing delivery or navigating shifting priorities, he has a calm, thoughtful approach. He isn't afraid to ask tough questions and has been a steady hand through significant change, driving ownership and accountability. He is someone I trust to lead with integrity and keep things moving forward."
Daniel Kwok
People Manager
"Taric leads with passion and fearlessness, unafraid to take a stand or make tough decisions when needed. At the same time, he shows genuine compassion, consistently making time to listen, support, and mentor others. He is an impactful leader who inspires high performance. Any organization would be fortunate to benefit from his insight, dedication, and leadership."
Mimi Hutchins
Product Manager

"I worked with Taric on many complex projects and integrations. As a technical leader, he excels at managing diverse stakeholders with varying levels of technical understanding. He is a true self-starter who takes complete ownership of issues and consistently comes up with solutions rather than problems. Taric would be a great addition to any team looking for that drive."
Tarun Maitra
Sr. Engineering at Eventbase
"I always appreciated Taric's positivity and optimistic outlook. In even the most challenging situations, he maintains a calm, can-do attitude that helps the entire team stay grounded and focused on what matters. His kindness and approachable nature show that he genuinely cares about the people he works with, fostering a supportive and effective environment."
Nurgazy Budaichiev
Product Owner
"Having had the pleasure of working closely with Taric, I can attest to his strengths as an amazing entrepreneur and leader. He is a dynamic, multi-tasking professional who consistently demonstrates a clear, global vision for business. His ability to manage multiple fronts while keeping strategic goals in sight makes him a powerful asset for any forward-thinking organization."
Miryam Lazarte
CEO at LatamStartup
"Taric is a highly competent, ethical, and professional partner. I had the opportunity to collaborate with him in several different situations, and in every case, he maintained a sharp focus on delivering results. He consistently seeks out better alternatives and innovative solutions for the company's challenges. I strongly recommend him for any role requiring strategic thinking and integrity."
Angelica Senise
Sr. HR Manager at ThyssenKrupp

"As our Head of Strategic Planning, Taric was responsible for structuring and leading several critical teams, including the PMO and business performance. He masterfully guided the entire strategic planning cycle, from conception to execution, ensuring alignment and excellence across the organization. He was highly successful in this complex leadership role."
Nicolas Felix
Strategic Plannig Specialist
"Taric has a real talent for ensuring both clients and his internal teams are successful and motivated. He is proactive, dedicated, and deeply committed to delivering measurable results. With his leadership, he has a proven ability to elevate a team's performance and take them to the next level. He's a leader who genuinely invests in the success of others."
Felipe Gutierrez
Partner at KPMG
"Taric is a sensational professional—highly competent, dedicated, and a true team player who makes his commitment clear to everyone around him. As a consultant working with his team, I had the pleasure of learning a great deal from his leadership and approach. It was a valuable experience, and I would welcome the opportunity to work with him again."
Hyvana Mariano Alves
Sr. Manager at KPMG
"Taric possesses the qualities of a remarkable leader. He effectively unites his teams, fostering a genuine sense of commitment and enthusiasm for the work. He has a unique ability to align everyone toward achieving both personal and collective objectives, ensuring that the group's success feels like a shared, meaningful victory for every individual involved."
Carlos Patini
Manufacture Engineer

Ready to Build Something Great?

I'm always interested in discussing new opportunities, sharing insights, or simply connecting with fellow product professionals. Let's start a conversation.

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